Pulse Consult strengthens residential offering amid housing sector momentum

Following three decades at John Rowan and Partners, where he led its residential development arm, Mash has extensive experience across affordable and private housing, joint ventures, s106 package deals and land-led projects. He has worked with housing associations, local authorities, housebuilders and developers in the South East, helping to deliver thousands of new homes and leading major estate regeneration schemes across the region. 

He has also served as account director for several G15 housing associations and as a non-executive board member at Origin Housing for two terms, guiding investment decisions and helping shape joint venture strategies. More recently, he was on the board at The Housing Forum for three years. 

Operating as director at Pulse, he will lead our expansion across affordable and private housing, co-living and student accommodation. He will work closely with sector specialist and board director James Peake to deliver modern, high-quality developments that meet growing demand and support sustainable communities, contributing to the government’s 1.5m homes target. 

Mash said: "Joining Pulse Consult comes at an exciting time for the housing sector, and I see a real opportunity to deliver homes that genuinely meet the needs of local communities.  

“I’m thrilled to bring the insight and perspective gained from my executive experience to a firm whose culture and values closely align with my own, and where ambition and agility allow us to make a real impact. The energy, drive and passion that came through in our discussions only reinforced that this was the right fit. 

“From affordable housing to co-living and student accommodation, my focus will be on combining quality, sustainability and social value to create homes people are proud to live in, with safe, vibrant, resilient neighbourhoods that support long-term growth." 

Pulse is actively delivering some of the country’s leading regeneration projects, including the £320m Tustin scheme in South Bermondsey, London, for Southwark Council, which will deliver 690 new affordable homes for the area. 

We are also progressing a student residential development at Kennington Lane, which is due to close soon, as well as other projects including a distressed scheme in Southwark. 

Ian Carey, managing director at Pulse, said: “Mash’s appointment comes at a critical time for the housing sector. With political focus on housing delivery intensifying and a range of challenges facing developers – from funding constraints to regulatory pressures – his deep sector experience, collaborative approach and strategic insight will be invaluable in guiding our residential projects and helping communities thrive. 

"Beyond his extensive experience, Mash brings a real understanding of how to balance delivery with social value and long-term community impact. His leadership will help us navigate the complexities of today’s housing market whilst bringing focus and ensuring our projects continue to set the standard for quality, sustainability and innovation across the residential sector 

For more information or for help with your next residential project, please contact us today.