A FRESH NEW BRAND TO MARK 10 YEARS IN BUSINESS
Bringing the Pulse brand in line with our ambitious plans
We’re proud to reveal our exciting new brand to reflect the on-going expansion of Pulse across the UK.
Following the recent opening of our Birmingham office (February 2019) and Leicester office (April 2018), this new look brings our brand in line with our ambitious national growth plans.
James Peake, Director at Pulse, has played an influential role in developing the new brand. He said: “The strength of our people is what defines Pulse – we now have a distinct personality to take us forward. We’re looking to grow the business sustainability over the next five years, whilst maintaining the quality of our core services. This new brand articulates exactly who we are, how we do things and where we want to be. This is crucial if we’re going to continue expanding at the current rate whilst ensuring our messages remain consistent and the Pulse culture is embedded throughout the business.”
Director Ian Carey, added: “This is a very exciting time for our entire team. Pulse is soon to reach 10 years and we felt that the previous brand was becoming outdated and didn’t reflect the sophisticated nature of our business.
“Our expertise and solutions-driven focus is what sets us apart from competitors. The new brand is a building block to our growth, and we feel this will truly communicate how we add clarity to many complex processes and projects that clients within the construction industry face every day. After all, that’s what we do, it’s the quality of our people and client relationships that makes sure we provide first class service delivery.
“Once again this year, we’ll have a strong presence at MIPIM – the world’s leading property event – and we’re proud to take our new brand and vision to showcase Pulse and our key construction projects on a global stage.”
The new look sees us lose the ‘Associates’ part of our name. This decision wasn’t taken lightly (as you can imagine), we underwent a significant research process which revealed the most equity was found in the ‘Pulse’ element of the brand.
Bringing clarity to complexity
Our expertise lies in bringing clarity to complex construction projects, so we wanted to truly communicate this with a new set of brand values, a definitive personality as well as the visual element of the logo and colour scheme.
Below are our key values (in no particular order) which will intrinsically run through the spine of our business and in any communications you see or hear from Pulse:
Solutions driven and customer focussed
Open and honest
Team & family
Committed and dependable
The most important aspect of these values is that they are very people orientated. Without the great people within the Pulse team, who work hard every day to provide you with first-class consultancy, we would be nowhere.
The lighter colour scheme reflects these brand values and personality as well as the pure and simple logo - again, reflecting how Pulse brings clarity to complexity.